CEO | Founder

Redken Certified Colourist Master Stylist @daniellecherewyk

Meet Danielle

Passion has been the fuel behind Danielle’s career. Born and raised in the salon industry by her mother, Karen Lefley, Danielle has always aspired to open her own salon. Her vision for The Headroom was to create an exciting atmosphere that still allowed for relaxation; a place where both clients and staff would feel comfortable. Danielle’s passion for the art of hairstyling and dedication to her career shines throughout The Headroom and is known to her team and clientele alike.

After joining Redken as a certified educator in 2009, Danielle’s career evolved into something different; sharing her passion and knowledge with fellow stylists and cosmologists became an unexpected love. Redken’s motto “Learn Better, Live Better” hit a chord with Danielle and became a standard she brought into The Headroom. She has made it a priority to invest in education for the cosmetologists at the salon and knows that through ongoing education, our team can provide the best experiences for our guests and truly love their careers, as Danielle does.

In 2011 Danielle became Redken Colour Certified, a title not easily attained. “Colour Certification was designed to recognize and reward top colourists. Our accreditation process assesses their technical skills, knowledge of hair colour products and principles, and their approach to colour formulation, application and colour correction. An individual that becomes certified will excel in the area of hair colour and provide top-notch service to their clients,” explains Christine Schuster, Senior Vice President of Education for Redken.


What Clients Have To Say…

“The Headroom is Awesome!!! I moved here from a big city, as well as working at a top salon myself. One of my biggest fears was trying a new salon and stylist. I had probably bounced between 5 salons until I finally met Danielle which I think is going on 6 years. Because of where I worked, I found myself a little particular in the things that not everyone notices. From the minute you are greeted when you walk in the door, and how friendly all the staff is…they know YOU! You are not a customer, you are a client, and they make you feel wanted and very welcome. This salon strives on knowing the latest and greatest in all the techniques and focuses and supports so much training and education. A local Salon supporting local….they are unique, focused and just an overall great team. I always feel so great when I’m leaving…whether it be because my hair is looking beautiful, or if I just stopped in to pick up product and had a friendly conversation. Danielle, you are an amazing stylist, mentor, educator, business owner… the list goes on. Keep being fantastic and helping us feel beautiful!”

“I have been going to The Headroom since it first opened. I have a great stylist, her name is Danielle. I LOVE going there, the atmosphere is great and friendly, they listen to your concerns and ideas, and they provide high quality care. I have a lot of fun, and they have a great team!! I am always happy and satisfied when I leave.”